Behold | Privacy Policy

Last Updated: 2 January 2026

Introduction

Thank you for using Behold. At Behold, we believe in the power of technology for human progress, productivity, and wellbeing. We also believe in clear and unambiguous rules when it comes to privacy.

Our guiding principles are simple:

Your data stays on your device: All Behold app data is stored locally on your device. We do not maintain user accounts or store personal app data on our servers.
Minimal data by design: We collect only what is strictly necessary to provide subscriptions and respond to support requests.
No tracking: We do not track you across apps or websites and do not use advertising identifiers.
No selling of data: We will never sell personal data to third parties.
You are the customer: Behold is funded by subscriptions, not advertising.

Data Controller

Next Wave Apps is the data controller responsible for your personal data.

Company: Next Wave Apps
Address: Mathenesserdijk 397B, 3026GE, Rotterdam, The Netherlands
KVK Number: 98243691
Contact Email: [email protected]
Founder: Ralph Hermeling

How Behold Stores Your Data

On-Device Data Storage

All data created while using the Behold app is stored locally on your device, including:

Practices and boundaries
Schedules and preferences
App selections for focus and restrictions
App state and configuration

This data is:

Not transmitted to Next Wave Apps servers
Not backed up to our infrastructure
Fully controlled by you through your device

If you delete the app, this data is removed unless restored via your device’s own backup mechanisms (e.g. iCloud device backup, managed entirely by Apple).

Screen Time / FamilyControls Data

Behold uses Apple’s FamilyControls, ManagedSettings, and DeviceActivity APIs to enable focus and presence features.

We process only:

App bundle identifiers you explicitly select to restrict
Boundary and practice schedules
App categories selected by you

Important clarifications:

We do not collect app usage durations
We do not monitor activity in other apps
We do not transmit Screen Time data off your device

All Screen Time–related processing happens entirely on-device, using Apple-provided APIs.

Subscription & Payment Data

Behold offers optional paid subscriptions.

Apple App Store

Apple processes all in-app purchases
Behold never receives credit card or payment details
Apple provides subscription status to the app

Superwall

Superwall is used to manage paywalls and subscription logic
Superwall may process limited subscription-related data (e.g. product identifiers, paywall impressions, conversion events)
This data is processed according to Superwall’s own privacy policy

Behold does not store subscription data on its own servers.

Data We Collect Directly

Behold does not require account creation.

The only personal data we may collect directly is:

Email address — if you contact us for support

This data is used solely to:

Respond to your inquiry
Resolve technical issues
Provide customer support

What We Do NOT Collect

For clarity and transparency, Behold does not collect:

Advertising identifiers (IDFA)
Location data (GPS)
Contacts, photos, or media
Health or fitness data
Browsing history
Cross-app usage data
Analytics or attribution data
Social login data (Apple ID, Google, etc.)
Sensitive personal data (religion, political views, etc.)

How We Use Your Data

We use data only to:

Operate core app functionality
Enable Screen Time–based focus features
Process subscriptions via Apple and Superwall
Respond to user support requests
Send optional notifications (practice reminders, service messages)

Third-Party Services

Behold integrates only with the following third parties:

Subscriptions & Paywalls

Superwall — paywall and subscription management

Apple Frameworks

StoreKit
FamilyControls
ManagedSettings
DeviceActivity
Push Notifications

Website Hosting

Cloudflare — hosting for our public website only (no app or user data is stored on Cloudflare)

Cookies and Website Data

Our website (www.usebehold.com) uses only essential cookies required for basic functionality. We do not use advertising or tracking cookies.

Legal Basis for Processing (GDPR)

Under GDPR, we process personal data based on:

Contractual necessity: To provide subscriptions and app functionality
Legal obligation: To comply with tax and accounting requirements
Legitimate interests: To maintain app security and respond to support requests

Data Retention

On-device app data remains under your control
Support emails are retained only as long as necessary
Subscription records are retained as required by law by Apple and Superwall

You may request deletion of any data we control at any time.

Your Rights

You have the right to:

Access your personal data
Request correction
Request deletion
Restrict or object to processing
Withdraw consent where applicable

To exercise these rights, contact: [email protected]

Children’s Privacy

Behold is not intended for children under 13. We do not knowingly collect personal data from children under 13.

Changes to This Policy

We may update this Privacy Policy as Behold evolves. Any changes will be communicated through the app or website.

Contact Us

Email: [email protected]
Address: Mathenesserdijk 397B, 3026GE, Rotterdam, The Netherlands
Website: www.usebehold.com

As a digital wellbeing company, we want to bring you peace and balance in your use of digital technology. Privacy is core to your peace of mind, so we take extra care with it.